AI Performance Marketing uses machine learning to automate and continuously optimise every element of your paid ad campaigns — bidding, targeting, audience building, creative testing, and budget allocation. Unlike traditional PPC where a human makes adjustments daily or weekly, AI analyses data every few minutes and reacts instantly to performance signals. The result is significantly lower cost per lead and higher ROAS than manual management can achieve.

There's no universal minimum — the right budget depends on your industry, competition, and goals. We recommend a minimum ad spend that allows the AI to gather sufficient conversion data to optimise effectively (usually within 30 days). We'll advise you on the ideal starting budget during your free campaign audit before you commit to anything.

We manage campaigns across Google Ads (Search, Display, Shopping, Performance Max), Meta Ads (Facebook & Instagram), LinkedIn Ads, YouTube Ads, TikTok Ads, and Google Shopping. Each platform gets a dedicated strategy — we never run the same campaign structure across different networks.

Most clients see measurable ROAS improvements within the first 30–60 days as the AI gathers data and begins optimising. Significant cost per lead reductions and scaling typically happen between months 2–4 as the AI builds confidence and compounds its learnings. Unlike organic channels, paid performance is measurable from day one.

Yes — our Growth and Enterprise plans include AI creative strategy, copy generation, and ad visual production. Our team creates multiple variants for A/B testing, and AI determines which combinations perform best for your audience. We handle the full creative pipeline so you don't need an internal design or copy team.

Absolutely. We begin with a comprehensive audit of your existing accounts to identify wasted spend, missed opportunities, and quick wins. We then restructure and optimise your campaigns rather than starting from scratch — preserving your historical conversion data which the AI uses to optimise faster.