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Case Studies Earthy Tales

Earthy Tales
Went from Hidden
to 1 on Google

India's most trusted organic food brand needed search visibility that matched their product quality. We delivered 200+ Page 1 keywords, 50,000+ monthly visitors, and their brand now gets recommended by AI assistants like ChatGPT, Gemini & Perplexity.

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50K+

Monthly
Visitors

200+

Page 1 Keywords

↑1

Google
Ranking

312%

Traffic
Growth

50K+

Monthly organic visitors

200+

Keywords on Page 1

↓ 1 Pick

ChatGPT · Gemini · Perplexity

+140%

Lead quality improvement

6 mo

Start to Page 1 dominance

COMPANY BRIEF

Who is Earthy Tales?

Before we built their digital dominance, we understood their brand deeply.

🌿
EARTHY TALES
Organics · Delhi NCR · Est. 2017

Founded by ex-TATA/Pepsi/GE executive Deepak Sabharwal after his mother's cancer diagnosis. Delhi NCR's most trusted organic food delivery brand — pesticide-free, farm-direct groceries to 12,000+ families.

12,000+ Families 500+ Farmers 400+ Products Same-Day NCR Lab-Tested 8+ Years Market
Challenges When We Started
  • Zero visibility on high-intent keywords like "organic food delivery Delhi"
  • Brand not mentioned when people asked ChatGPT or Gemini for organic food recommendations
  • Poor website speed score (42/100) and weak technical SEO
  • Competitors like BigBasket dominating every Page 1 result
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AI Tools Used

AI-Powered. Human-Directed.

We used 30+ specialist tools across 6 categories — each chosen for a specific job. No guesswork.

🔗
Ahrefs
Backlink analysis, competitor research, keyword difficulty, site explorer
🕷️
Screaming Frog
Full technical audit — 140+ issues found and fixed across 400+ pages
📊
SE Ranking
Rank tracking, site audit, on-page SEO checker, competitor monitoring
🔍
Google Search Console
Website performance, indexing status, search query data, Core Web Vitals
⚡
PageSpeed Insights
Core Web Vitals monitoring — speed score improved from 42 to 95+
🧩
Detailed SEO Extension
Quick on-page SEO checks — headings, meta tags, links at a glance
💡
Surfer SEO
Content optimisation with NLP — semantic keyword density per page
🗺️
BrightLocal
Local SEO — Google Business Profile, citation auditing, Map Pack tracking
📓
NotebookLM
AI research assistant — analysing competitor content and building content strategy
🤖
ChatGPT
SEO content strategy, meta descriptions, FAQ generation, ideation
✍️
Claude (Anthropic)
Long-form SEO articles, structured content briefs, AEO answer formatting
🚀
Jasper AI
Marketing copy, product descriptions, tone-consistent brand writing
✒️
Writesonic
Blog content generation, landing page copy, bulk content at scale
📝
Copy.ai
Sales and SEO content, email sequences, short-form social copy
🧠
NeuronWriter
AI + SEO optimisation — NLP-driven content scoring and optimisation
📋
Frase
Content briefs, SERP analysis, optimisation against top-ranking pages
🎬
HeyGen
AI video creation for product explainers and social media content
🔑
Keyword Insights
Keyword clustering at scale — grouped 800+ keywords into content topics
🍓
LowFruits
Low-competition keyword mining — finding quick-win opportunities
👨‍🍳
KeywordChef
Easy-to-rank keyword opportunities using SERP weakness analysis
💬
AnswerThePublic
Question-based keywords — what people actually ask about organic food
❓
AlsoAsked
Google "People Also Ask" research — content that wins answer boxes
📈
Google Keyword Planner
Search volume data, seasonal trends, bid data for commercial keywords
🔭
Semrush
Keyword gap analysis, competitor keyword tracking, topic authority mapping
🔮
Profound
AI visibility tracking — monitors how often brand appears in AI answers
📡
Peec AI
AI search monitoring — tracks brand mentions across ChatGPT, Gemini, Perplexity
🌀
Scrunch AI
LLM optimisation — formats brand content for AI model consumption
💎
Goodie AI
AI search insights — analyses which questions trigger brand recommendations
🎯
Otterly AI
AI citation tracking — measures share of voice in AI-generated answers
🔎
Perplexity Pro
GEO monitoring and AI answer research for content strategy
🎨
Canva
Social media graphics, infographics, brand visuals and SEO content images
🖌️
Adobe Express
Professional designs, product banners, email graphics
🖼️
Midjourney
High-quality AI images for blog content, hero visuals
✏️
Ideogram
Text-heavy image generation — infographic-style SEO visuals
🌟
Leonardo AI
Marketing visuals, lifestyle product imagery for organic food content
⚡
Flux AI
Fast AI image generation for bulk visual content production
📊
Google Analytics 4
Traffic analysis, user behaviour, conversion tracking, goal completions
🔍
Google Search Console
Impressions, clicks, indexing status, Core Web Vitals reporting
🗺️
Looker Studio
Custom dashboards combining GA4, GSC and rank tracking data
📈
SE Ranking Reports
Weekly rank tracking reports and white-label client dashboards
🔥
Hotjar
Heatmaps and session recordings — understanding how visitors behave on site
📱
HeyGen Analytics
Video content performance tracking for AI video SEO content
Keywords & Traffic

200+ Keywords. Real Traffic. Real Buyers.

High-intent keywords ranking on Google, winning AI snippets, and driving actual purchases.

Keyword (What people searched) Monthly Searches Before Now (Month 6) Ranked On
Organic food delivery Delhi 9,900 Not ranked ↑1
GoogleChatGPTGemini
Buy organic ghee online India 8,100 Not ranked ↑2
GoogleAnswer Box
Organic vegetables online NCR 6,600 Not ranked ↑1
GooglePerplexity
Best organic store Delhi NCR 5,400 Not ranked ↑2
GoogleChatGPT
A2 desi ghee online Delhi 4,400 Not ranked ↑1
GoogleAnswer Box
Chemical-free food delivery home 3,600 Not ranked ↑2
GeminiChatGPT
50,000+
Monthly organic visitors — Month 6 (started at 5,200)
Google Traffic
AI Search Traffic
40K 30K 20K 10K 50K+ 5.2K Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
+18%
Avg. month-on-month growth
5.2K → 50K
Traffic journey in 6 months
~30%
Traffic now from AI Search
The Results

We got them found on Google
and recommended by AI

Today when someone asks ChatGPT or Gemini "where to buy organic food in Delhi", Earthy Tales comes up. That's what we built.

🔍 Google Search Results
312%
More organic traffic in 6 months
Keywords showing on Page 1 of Google200+
Answer boxes won (FAQs, how-to)18
More people clicking vs before🔼 140%
Website speed score42 ➔ 95/100
Domain authority (trust score)3× stronger
🤖 AI Assistants — What This Means
Top Pick
When people ask AI "where to buy organic food in Delhi" — Earthy Tales is recommended
Which AI platforms now recommend Earthy Tales?
♊
Google Gemini
Top 3 Recommendation
Google's own AI assistant now cites Earthy Tales when answering questions about healthy eating and organic delivery in Delhi.
Gemini: "For organic groceries in Delhi, Earthy Tales offers farm-direct produce with same-day delivery and third-party lab testing…"
🔍
Perplexity AI
↑1 Recommendation
On Perplexity — a popular AI search engine used by researchers and buyers — Earthy Tales ranks #1 for organic food queries in Delhi.
Want your brand recommended by AI too?
We help brands get cited by ChatGPT, Gemini, and Perplexity — not just Google.

CASE STUDIES

Real Campaigns. Real Results. Worldwide.

EARTHY
EARTHY TALES

EARTHY TALES

Earthy Tales Scales Organic Reach & Direct-to-Consumer Growth
4.5xGrowth
150kReach
90dTimeline
AI SEO
REAL ESTATE

REAL ESTATE

Page 5 to Page 1 in 90 Days — Real Estate Brand Dominates Search
312%Traffic
#1Rankings
90dTimeline
SOCIAL MEDIA
RESTAURANT

HOSPITALITY

Restaurant Chain Grows Instagram 5x and Footfall 35% in 4 Months
5xFollowers
180%Engagement
4moTimeline
PERFORMANCE
E-COMMERCE

E-COMMERCE

Fashion Brand Achieves 6.2x ROAS on Meta Ads in Just 60 Days
6.2xROAS
↓38%CPL
60dTimeline
WEB DESIGN
HEALTHCARE

HEALTHCARE

Clinic Website Redesign Drives 220% More Appointment Bookings
220%Bookings
↓65%Bounce
3wkDelivered
APP DEV
LOGISTICS

LOGISTICS

Custom App Delivered in 6 Weeks — 40% Operational Efficiency Gain
40%Efficiency
6wkTimeline
iOS+Android
AI SEO
REAL ESTATE

REAL ESTATE

Page 5 to Page 1 in 90 Days — Real Estate Brand Dominates Search
312%Traffic
#1Rankings
90dTimeline
SOCIAL MEDIA
RESTAURANT

HOSPITALITY

Restaurant Chain Grows Instagram 5x and Footfall 35% in 4 Months
5xFollowers
180%Engagement
4moTimeline
PERFORMANCE
E-COMMERCE

E-COMMERCE

Fashion Brand Achieves 6.2x ROAS on Meta Ads in Just 60 Days
6.2xROAS
↓38%CPL
60dTimeline
EARTHY
EARTHY TALES

EARTHY TALES

Earthy Tales Scales Organic Reach & Direct-to-Consumer Growth
4.5xGrowth
150kReach
90dTimeline
WEB DESIGN
HEALTHCARE

HEALTHCARE

Clinic Website Redesign Drives 220% More Appointment Bookings
220%Bookings
↓65%Bounce
3wkDelivered
APP DEV
LOGISTICS

LOGISTICS

Custom App Delivered in 6 Weeks — 40% Operational Efficiency Gain
40%Efficiency
6wkTimeline
iOS+Android
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